Pantone Announces New Color For 2013

Pantone has just announced that its top color for spring 2013 is indeed a shade of blue: Monaco Blue to be precise, which is kind of like a duller navy and cobalt hybrid. Compared to the glorious tangerine of just one year past, it’s a little boring.

Pantone Color Institutes’s executive director, Leatrice Eiseman, explained to WWD that the shade “speaks to the practicality that we are seeing in society. You have to realize there is still concern out there for the economy.” Speaking of practicality, note that the runner up color is also a blue—Dusk Blue.

Luckily, we won’t all have to spend the entire spring walking around like giant blueberries. The third and fourth most popular colors are both greens, Emerald and Grayed Jade, and the rest of the list is as follows: Linen, Poppy Red, African Violet, Tender Shoots, Lemon Zest, and Tangerine’s not-as-cute cousin, Nectarine.

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