Keep It Simple Stupid

KISS is an acronym for the design principle articulated by Kelly Johnson, Keep it simple, Stupid!.[1] Variations include “keep it short and simple”, “keep it simple sir”, “keep it simple or be stupid”, “keep it simple and stupid”, “keep it simple and straightforward” or “keep it simple and sincere.”[2] The KISS principle states that most systems work best if they are kept simple rather than made complex, therefore simplicity should be a key goal in design and unnecessary complexity should be avoided.

I recently gave a 4 CEU presentation and received feedback from one of the legends in the business Bruce Howard about how to improve the presentation. Bruce’s thoughtful analysis made me really think about how many times marketing and sales staff over think the equation when presenting.

Bruce suggested that future CEU presentations include: specifics, price, how to install, pluses and minuses of each material, seal or not, and maintenance expected, etc.

Simple questions, but not addressed in 3 of the 4 landscape architecture presentations I gave to Bruce and his peers. So today’s spotlight is on Bruce for helping me tailor some of the “canned info” to be more relevant and simple.




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